Read the story… | Source: SoftwareStrategiesBlog. CRM vendors have been quick to respond to the challenge, offering Application Programmer Interfaces (APIs), integration adapters, connectors and from larger vendors, integrated bus architectures gartner report Hype Cycle for Healthcare Providers, 2020 COVID-19 put incredible strain on healthcare systems: among other changes, the pandemic has revealed the importance of real-time data in quickly and effectively pivoting responses, accelerating healthcare delivery organizations’ digital transformation. The Hype Cycle for Emerging Technologies report has become a constant source of inspiration for all kinds of technical and business professionals, from IT managers, marketers, directors to entrepreneurs.
What’s been missing from these pilots is the ability to bring CRM, marketing automation, sales management and web analytics systems into existing enterprise IT architectures just as fast. Every year, the research firm Gartner publishes a report of emerging technologies and the stages of their impact in the marketplace. Marketing VPs and Chief Marketing Officers (CMOs) also continue to pilot SaaS-based web analytics and marketing automation applications. Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention. He put together a very nice analysis of Gartner’s Hype Cycle for CRM Sales: He teaches MBA courses and has taught at California State University, Fullerton: University of California, Irvine Marymount University, and Webster University.
Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. Sales Turns to the Cloud for Quick Relief
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